What We’re Reading
If you’re looking for an inspiring and insightful read from one of the most successful and ethical leaders in the corporate world, grab a copy of Let My People Go Surfing. Yvon Chouinard’s storied career includes founding Patagonia, 1% for the Planet, Black Diamond, and inspiring the B-Corporation movement. He’s an outdoorsman, a passionate environmentalist, and a people-centric leader.
His book shares his story and how lessons learned early in his career influenced him to build organizations unlike any other. He shares how these lessons translate into Patagonia’s philosophies on product, marketing, finance, management, and impact, among others.
Although it’s written through the lens of a retail organization, any organization can learn from these principles to work in closer alignment with their values.