Looking for something to read over the holidays? Here’s a book I found valuable (and well-written):
The Seven Pillars of Customer Success: Whether you consider yourself in a ‘customer success’ role or not, author Wayne McCulloch builds an excellent case for why we should all think from our customer’s perspective.
There are lots of great lessons that can be adapted for nonprofit clients - an area where it’s particularly important to understand and respond to their needs.
Here’s a taste (paraphrased):
“When it comes to customer surveys, if you can’t respond to your customer’s feedback quickly, you’re better off not asking in the first place. Nothing is worse than being asked your opinion, and then having that opinion ignored.”
Straight forward and sound advice - I hope you find it interesting.
Happy Holidays!
Let’s make nonprofits successful through technology!